Who Likes to Win?

Who Likes to Win?

By Jill Vitiello

“Who likes to win?” I asked my workshop participants at the IABC Southern Region Conference in Atlanta. A few hands went shyly half-way up. One person answered, “As long as nobody else has to lose.”

That response surprised me and opened my eyes to what might be the one critical success factor hindering professional communicators’ impact on the organizations they support: competitive spirit.

On Tuesday, November 15, from 12:00-1:00 p.m. (EST), I’ll be delivering a free webinar version of Communicate to Win, the workshop I led at two IABC regional conferences in October.

In the webinar, we’ll cover:

  • Why a competitive spirit is essential for business communicators
  • What the most important prize is for business leaders
  • How to use a simple formula to communicate for results

If you’ve ever wondered why business jargon is stuffed with sports metaphors, why over 90% of women CEOs were serious athletes in college, and why you never win the office fantasy football league… tune in to our Communicate to Win webinar and see what it takes to bring our craft to a whole new level. Register now!


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