Social Media: Plan for What's Trending in 2014

By Vitiello Communications Group

Headlines about Twitter’s upcoming IPO and Facebook’s proposed “Company Town” serve as reminders of the impact social media has on our culture. As social media continues to dominate the way people receive information, it is effectively being used by many businesses to engage customers and employees alike. As user preferences and new trends evolve, however, it’s essential for business leaders to adjust their social media strategy as they plan their communications initiatives for 2014.

A recent Forbes article predicted a number of changes for social media in the coming year. Here are some highlights:

  • Organizations will hire employees who are completely dedicated to social media and are skilled in that area instead of adding this responsibility to an existing staff member’s job.
  • Micro-videos, offered by services like Instagram and Vine, will surge in popularity, and photos and check-ins will continue to be favored as social media users look for ways to interact with more than just text.
  • Businesses will increase their presence on Google+ as they realize that connecting with customers through this channel will help to get the search engine results they want.

Another trend in social media reveals that executives are hardly using it at all – but they should be. According to a study conducted by Domo and, 70 percent of CEOs have no presence on any major social media channels. However, HootSuite makes the case that even non-technical CEOS can drive business using social media.

Just look at Richard Branson, founder and CEO of Virgin. With 3.3 million Twitter followers, he promotes his brand and ingrains social media into the culture by following others, talking about a range of topics and sharing his personal experiences. Peter Aceto, CEO of ING Direct, is also dedicated to engaging and educating his followers to drive business results. Aceto uses his personality to give company communications a face, while also creating loyalty among his followers.

Tell us what trends you’re seeing in the world of social media. And, make sure to consider these factors as you plan your social media strategy for 2014.

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