Dialog readers know that I’m a Charles Dickens fan, and that one of my favorite works is his beloved classic, “A Christmas Carol.” I’ve been thinking about one scene in the novella, and I want to share it with you.
On Christmas Eve, the ghost of Jacob Marley visits Ebenezer Scrooge, his former business partner. Marley warns Scrooge that he will share Marley’s fate in the afterlife, which he calls an “incessant torture of remorse,” unless he changes his ways.
Scrooge doesn’t quite understand and says: “But you were always a good man of business.” Here is Marley’s reply: “’Business!’ cried the Ghost, wringing its hands again. ‘Mankind was my business. The common welfare was my business; charity, mercy, forbearance, and benevolence, were, all, my business. The dealings of my trade were but a drop of water in the comprehensive ocean of my business!’”
The reason this passage is so meaningful to me this year is because of something wonderful the VTLO team did to celebrate the season. They voted to forego the usual holiday gift-giving and instead donate the money to charities that they support.
So, on behalf of the VTLO team, our agency made donations to World Vision, the American Heart Association and the Make a Wish Foundation. The VTLO team went above and beyond, making personal donations to these organizations; volunteering at local nonprofits that bring holiday cheer to people with disabilities and financial needs; adopting families by providing food, clothing and gifts; and generally spreading good will far and wide.
The VTLO team is well-known for being comprised of great men and women in business communications. I am incredibly proud that they make mankind their business—not only during the holidays, but also all year long.
In honor of the season and the team’s hard work 51 weeks of the year, we at Vitiello Communications Group close our offices from December 24 through January 1.
On behalf of all of us at VTLO, I wish you and yours a blessed holiday season.