In a time when news stories are 140 characters and life is told through pictures on Instagram and Tumblr, asking people to digest text-heavy information is counterproductive. That’s especially true if you’re a leader looking to reach busy employees in a meaningful way.
Pleasing to the eye, engaging and easily shareable through social media, infographics cut through the clutter of information overload. They transform complex information into visual representations that present data in a clear and concise way. According to Pew Research Center’s Internet Project, 42 percent of adult internet users share photos with others. Therefore, using an infographic can increase your message’s reach.
The challenge for business leaders lies in distilling detailed information into a simple infographic that employees will want to share. While creating an infographic based on VTLO’s recently-published white paper on employee ambassador programs, I gleaned some important lessons that leaders can follow. Here are my tips:
Next time your company shares survey results or information about a new program, consider creating an infographic that will engage employees. Have you seen an increase in the use of infographics inside your organization? Leave a comment to let us know how your company is using this increasingly popular communication tool.