Mobile Business Gets a Boost

Mobile Business Gets a Boost

By Vitiello Communications Group

An estimated 98 percent of Fortune 500 companies and more than 92 percent of Global 500 companies use Apple devices. So, the announcement last week that Apple and IBM formed an exclusive partnership “to transform enterprise mobility” may have come as a surprise. However, these companies have a history of collaboration. By joining forces to combine IBM’s robust business software services with Apple’s popular and consumer-friendly devices, they will offer more than 100 innovative mobile solutions to businesses.

The partnership aims to advance the way companies work through: mobile apps that target issues and opportunities in specific industries; a mobile platform that incorporates data and analytics, cloud storage, security and other services that businesses need; mobile support from Apple’s 24/7 tech team and onsite service from IBM; and packaged services for supply and management of devices.

Here are a few ways that Apple and IBM’s “made-for-business” apps and services can benefit business leaders and their employees:

  • Efficiency. According to Jeffrey Hammond, an analyst at Forrester Research, many current mobile business apps are difficult for employees to use. Companies focus on making user-friendly consumer apps, but don’t always take the same approach for enterprise apps. Apple and IBM intend to change this, enabling workers to access information more easily to increase efficiency and productivity.
  • Collaboration. Some features of Apple and IBM’s mobile platform, such as cloud-based storage, help connect remote teams. Being able to retrieve documents and information from anywhere at any time can facilitate collaboration, whether you’re in or out of the office.
  • Innovation. IBM is bringing its big data and analytics capabilities to give workers access to valuable information at their fingertips. With these robust on-the-go features, there’s no telling when a breakthrough can happen.

Can businesses benefit from the shift to a mobile workforce? Share your thoughts by leaving a comment.

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