Making a Difference Is Good for Business

Making a Difference Is Good for Business

By Vitiello Communications Group

Millions of people across the United States will volunteer tomorrow as part of the 22nd Annual Make A Difference Day. Campaign posters promoting this community service initiative celebrate the power in numbers. And, based on findings of a recent PwC report, it seems that business leaders agree.

According to PwC’s 17th Annual Global CEO Survey, 75 percent of CEOs interviewed believe that addressing broader community needs is important to their business. In fact, business leaders point to their non-financial efforts to support the community as key contributors to long-term business success. A recent study conducted by the Committee Encouraging Corporate Philanthropy (CECP) and The Conference Board shows similar findings. Giving in Numbers: 2014 Edition reveals an expansion of corporate involvement in pro bono service programs. The number of companies that report having a pro bono program has increased from 32 percent to 50 percent in the last five years.

“Companies implemented more strategic and business-aligned community investment strategies during the recession,” said Michael Stroik, manager of Research and Analytics for CECP. “They continue to see the win-win of their more strategic—and in many cases, increased—community investments as their revenues rise with their societal engagement.”

The key to making corporate giving good for business is finding signature service programs that go hand in hand with business philosophies and goals. JetBlue is a prime example. All of the company’s corporate social responsibility (CSR) programs align with business priorities, which include improving the lives of customers, crew members and the community it serves.

  • Company Connection rewards JetBlue employees for their dedication to the community by granting organizations of their choice a travel gift for every 25 hours they volunteer. Since the program launched three years ago, more than 1,900 crewmembers have logged over 40,000 volunteer hours with 268 nonprofit organizations.
  • One Thing That’s Green is designed to help the communities JetBlue serves by encouraging crew members and customers to do “one thing that’s green” for the environment. To celebrate the program’s fifth anniversary in 2012, JetBlue planted 80,000 trees on Earth Day. That’s one for every passenger traveling with the airline that day.

What are you and your employees doing to make a difference today and every day? Leave a comment to let us know how the power in numbers is reaping rewards for your business and your community.

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