Inspiring the Creative Process for Change

Inspiring the Creative Process for Change

By Vitiello Communications Group

What if you could create something without the constraints of time, practicality or budget? That’s exactly what students across the United States did when they entered this year’s Doodle 4 Google contest. Using nothing but their imaginations, they designed homepage illustrations to showcase the company’s logo and this year’s theme: “If I Could Invent One Thing to Make the World a Better Place…”

From a solar-powered machine that harnesses the energy of tornadoes to a transformative water purifier, these imaginative entries serve as good reminders of what it takes to effectively drive change.

First, there is out-of-the box thinking. While Bill Gates is not a known doodler, he does take an uncensored approach to stimulate dialog around culture, best practices, new concepts, technology and business strategy. ThinkWeek is a longstanding tradition at Microsoft. It gives employees the opportunity to present diverse perspectives and innovative ideas to effect change in the organization. Gates then reflects upon these big ideas during two private retreats each year.

However, don’t underestimate the power of getting back to basics in your change management program. One of the most poignant Doodle 4 Google entries showed how friendship — and not new technology — could make the world a better place.

According to Sunni Brown, author of The Doodle Revolution, doodling is a simple, accessible and dynamite tool for innovating and problem solving. Need proof? Just look at Albert Einstein, John F. Kennedy, Thomas Edison, Marie Curie and Henry Ford, who were all inveterate doodlers. But, whether or not you create abstract sketches in the margins of your notepad, it’s important to remember that doodling represents an unconstrained approach to problem solving.

Are you a doodler? Leave a comment to let us know how it’s part of your creative process. Then, be inspired by this year’s Doodle 4 Google finalists.

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