Whether you’re pitching a new client or telling a story to an audience, you must be compelling and concise. Effectively selling your point in just a few words may seem impossible, especially if you feel that you have a lot of things to say. The reality is that you only have a few seconds to capture the attention of your audience, so it’s critical that you simplify your message. Here’s how:
Figure out what your audience cares about
Identify a common concern or problem. Perhaps employees are apprehensive about how the new CEO will change the company strategy. Maybe they’re worried about how moving to a new location will impact their daily routine. Once you have this information, you can use it to frame your message so that it’s heard.
Eliminate complicated language “Corporate speak” can sometimes become a way to talk about a subject without saying anything substantive. Confusing your audience guarantees you will lose their attention. Cutting jargon and complicated language makes your words easy to understand. If you can’t clearly define a term, eliminate it altogether.
Get rid of extra details When telling stories, it’s easy to delve into a lot of detail. However, most of the time, it’s too much information. Start with something that’s going to reel your audience in — from there, use only the details that strategically move your message forward. If you provide too much irrelevant detail, you could risk losing the interest of your audience. If you’re unsure about a particular item, ask yourself if it directly pertains to what you’re trying to convey.
Test drive outside your circle People inside your circle, such as your friends, family, and coworkers, support you and think the best of you. They also probably think in the same way that you do, so asking for their feedback may not be helpful. Someone who is outside your circle will be able to approach your message with a new perspective, highlighting any gaps or unclear points. Opt for people who you have recently met, regardless of their industry, and those who are similar to your audience
Have these tips helped you declutter and simplify your message? Tell us in the comments!