Change. Engage. Grow.

Change. Engage. Grow.

By Vitiello Communications Group

During the drive from Rhode Island back to New Jersey, I had time to reflect on how the theme of this year’s IABC Heritage Region Conference—Change, Engage, Grow—mirrored my experience in Providence. As Jill mentioned in her blog post this summer, she invited me to the conference as a way to pass on the IABC legacy. Here are my takeaways from the 2014 Heritage Conference:


This conference changed my perspective on networking. The intimate size—around 200 people—and a diverse mix of attendees from companies throughout the region made for interesting conversations. Even though I was a first-time attendee, I felt like I was reconnecting with old friends rather than meeting with strangers.


Seeing attendees engage with each other and with the content was my favorite part of the conference. The speakers were passionate about the topics they presented, which sparked insightful and rich conversations in the breakout sessions. Additionally, I connected with numerous communicators, met some of VTLO’s clients face-to-face for the first time, and engaged with attendees via the conference Twitter feed.


Silver Quill AwardThe Heritage Conference kicked off on Sunday night with the presentation of the Silver Quill Awards. Accepting VTLO’s award for work in brand communication, which recognizes the agency’s recent growth, set a positive tone for the rest of the conference. From unique selling techniques, to tips on harnessing the power of social media, to the latest trends in internal communication, I gained a wealth of information that will undoubtedly add value to my role at VTLO.

As I return to the office with new understanding and perspectives, I’m motivated to apply what I’ve learned to the communications we create every day. Have you had a similar experience that has inspired change, engagement and growth in your career? Share your story with us.

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