America's Best Employers Are Engaging

America’s Best Employers Are Engaging

By Vitiello Communications Group

What do Google, L.L. Bean and the Fire Department of New York City (FDNY) have in common? They all received high marks in the Forbes 2015 “America’s Best Employers” list. Conducted in partnership with Statista.com, more than 20,000 workers at large U.S. companies, nonprofit institutions, and U.S. divisions of multinational corporations were surveyed to find out how likely they would be to recommend their employer to someone else.

An emphasis on teamwork, inclusiveness and mutual respect is what makes these and the other 497 organizations on the list stand out from the crowd. In other words, America’s best employers value employee engagement.

That doesn’t come as a surprise considering L.L. Bean CEO Chris McCormick recently referred to his dedicated team as his secret weapon and competitive advantage. The company’s culture focuses on both product quality and its employees. In fact, it boasts that 21 percent of its diverse workforce has been with the company for more than 20 years.

Finding a balance between the rewards and benefits that are received by employees in return for their performance is never easy. The employee value proposition goes beyond on-site gym facilities, latte bars and financial compensation. Rather, it demonstrates the organization’s commitment to truly engage employees through a total work experience and employee development. That is why, despite a dangerous work environment and long hours, the FDNY ranks as the top government employer and 17th overall in the Forbes report.

Business leaders know that it is not enough to create a supportive work environment that allows employees to grow and succeed. The real payoff comes from enlisting employees who are fully committed to your goals to talk about their experiences and engage others. To get started, download VTLO’s white paper, Bringing Power to Your People: How to Create a Dynamic Employee Ambassador Program.

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