Finding an Effective Prescription for Employee Engagement in CSR

How can companies tap into employees’ passion about a Corporate Social Responsibility (CSR) program? By transforming employees into grassroots ambassadors through the power of communications. Provide your ambassadors with a clear message and a multi-media toolkit to spread the word about the program’s value and to share the spirit of corporate volunteerism. VTLO’s award-winning approach was published in PR News’ The Book of CSR & Green PR Strategies & Tactics.

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