Finding an Effective Prescription for Employee Engagement in CSR

Companies can tap into employees’ passion about a CSR program by turning them into grassroots ambassadors and providing them with a toolkit to spread the word about the program’s value and to share the spirit of corporate volunteerism. VTLO’s award-winning approach was published in PR News’ The Book of CSR & Green PR Strategies & Tactics.

How to Make Employees Your Brand Ambassadors

When employees promote business initiatives and philanthropic causes, they bring authenticity, passion and energy. A formal employee ambassador program can enable certain employees to serve as advocates with other employees and external stakeholders on the company’s behalf. VTLO’s approach was published in PR News’ Corporate Social Responsibility Guidebook.

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