External communication covers all content that originates inside a company that is intended for those outside the company. Some examples of external communication are:

  • Advertising
  • Branding
  • Activism
  • Advocacy
  • Catalogs
  • Community Service
  • Content Marketing
  • Crisis Communications
  • Customer Communications
  • Email
  • Events
  • Government Affairs
  • Industry Relations
  • Issues Management
  • Marketing Communications
  • Media Relations
  • Mobile Apps
  • Newsletters
  • Opinion Pieces
  • Phone Calls
  • Press Conferences
  • Press Releases
  • Product Specification Sheets
  • Promotional Materials
  • Public Appearances
  • Publications
  • Public Relations
  • Reputation Management
  • Sales Materials
  • Social Media
  • Speaking Engagements
  • Thought Leadership
  • Trade Shows
  • Videos
  • Websites

With so many ways for a company to reach its stakeholders, business leaders must establish the scope and budget for external communication activities based on the goals they want to achieve and the resources they have available. Getting guidance from a professional business communications agency helps companies set a strategy, stick to a plan, and measure results.

It’s a common misconception that external communication is only needed by – or affordable for — large corporations. Businesses of all sizes need an external communication strategy to ensure customers, prospects and the public are aware not only of the company’s products and services, but also of its positive impact on society. External communication decision making does not reside strictly within the Sales and Marketing or Public Affairs departments. Leaders with budgetary responsibility in mid-sized and large companies can allocate resources to external communication activities that support their goals and align with corporate standards.

For information on how Vitiello Communications Group (VTLO) can help your company achieve its goals through the power of external communication,
call us at 732-238-6622 or email us
at info@vtlo.com.

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