Our world is focused on technology and how quickly messages can be absorbed; many people don’t have the time or desire to read long-form articles, or watch a video that drags on past the main point, or attend a conference that covers material they’ve already heard. It’s the responsibility of professional business communicators to deliver a company’s message in a way that is engaging, thought-provoking and concise. Creative communication breathes life and innovation into important information. It allows fun thinking to flourish, encouraging the consumer of creative communication to connect, explore, and take action. Creative communication isn’t fluff. It accomplishes its goal of message delivery, but in a way that is forward thinking, exciting and design- and content-rich.