What is creative communication?
Creative communication is a broad term to describe content that is developed for consumption by a large number of people. To grab and keep the audience’s attention, creative communication must be clever, relatable and attractive. Just as advertisers use creative communication to woo customers, and athletes and entertainers use it to reach fans, businesses, too, use creative communication pervasively and persuasively to reach a multitude of stakeholders, including employees, suppliers, investors, non-profits and the public. Creative communication relies on the efforts of writers, graphic artists, storytellers and movie-makers – artistic professionals, also known as “creatives,” working in the world of business to help leaders and their organizations attract favorable attention, build good will and enhance brand and reputation. Call or email us for your free, confidential consultation on improving your company’s creative communication.
Six Most-Asked Questions About Creative Communication
Why is creative communication so important?
Studies show that people are more likely to watch a video message rather than read a printed message online, and that people will likely stop looking at a company’s website if it’s stagnant or loads slowly.
What are the types of creative communication?
Creative communication can be used within the enterprise (internal communication) to inform and engage employees.
What are the benefits of creative communication?
Our world is focused on technology and how quickly messages can be absorbed; many people don’t have the time or desire to read long-form articles, or watch a video that drags on past the main point, or attend a conference that covers material they’ve already heard.
What is an creative communication strategy?
A creative communication strategy starts with identifying a business goal, researching and understanding the audience, and determining what you would like your audience to think, feel and do as a result of interacting with your content.
What is VTLO’s creative communication expertise?
With our focus on achieving business results, and our deep experience working in some of the world’s most successful companies in highly regulated industries, VTLO knows how to deliver “safe” creative communication.
What creative communication services does VTLO offer?
VTLO offers a wide range of creative communication expertise that allows our team to bring knowledge, expertise and best practices to our clients.