With the increasing noise on social media, how can companies ensure they stand out rather than blend in? Here are three tactics successful companies use to be different and get above the noise.
Create interest around your brand
When the International House of Pancakes, aka IHOP, underwent a fake name change to IHOb last year, all everyone could talk about was what the “b” stood for. As it turns out, the restaurant chain wanted to shift its customers’ focus to its dinner and lunch menus and as a result wanted to be noticed for its burgers.
Buzzfeed’s video series Tasty knows how to satisfy its audience’s cravings. The videos show quick and easy recipes being made in fast motion, catering to the need for fast information by today’s social media consumers. Notice how well the videos use bright colors and sounds to engage the audience during these short minutes. The videos end with someone tasting the dish with satisfaction.
Stimulating multiple senses not only increases recall, it increases the chances of your content gaining greater visibility through likes, shares and comments. Today, Tasty’s Instagram page has over 30 million followers.
Encourage action to create engagement with your company
Apple’s popular “Shot on iPhone Challenge” was back again this year. The campaign encourages iPhone users to capture images on their phone and submit them via social media using the hashtag #ShotoniPhone. The reward? Selected images were featured on the company’s marketing material from its social media pages to billboards.