For Love of the Game
 About 20 minutes after the Giants beat the Patriots on Super Bowl Sunday, and my heart resumed its normal rate, I realized that I had been so wrapped up in the game, that I hadn't really paid attention to the commercials. Last year, by comparison, I found the ads more compelling than the game.
Salesforce's 2011 ad introducing Chatter.com prompted us to check out the private social network. Chatter quickly became the cloud-based place where our dispersed team brainstorms, collaborates and builds relationships. As we've grown, so has our use of Chatter. In this issue of Dialog, read about how business is going social, learn that Jive is not a version of Victor Cruz's victory salsa, and welcome two new members to the VTLO team.
Best,
Jill
Social Shift
Organizations are adopting social networking outside and inside the enterprise. While some struggle to make their Sharepoint sites a genuine collaboration space for employees, others are vaulting ahead to develop a social business approach. According to IBM, "the world now spends 22% of its time - more than 110 billion minutes - on social networks and blog sites per month." To teach companies how to harness that power, IBM is offering a Social Business Roadshow. From the company that all but invented e-business, its take on the shift to social business is worth understanding.
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Social Business (and all that Jive)
Jive Software is a social business software company that aims to merge the worlds of enterprise and consumer software. It pairs the security and stability of enterprise systems with the user-friendly ease and sharing capabilities of the social media consumer experience. CEO Tony Zingale said that companies "must adopt social business strategy or risk falling behind their competitors" because social software is the most effective way to organize "their single biggest investment, which for most companies is their people."
According to Jive, customers have seen a 33% increase in customer satisfaction, a 34% increase in brand awareness, 27% less e-mail and 34% less time spent searching for information and experts.
Companies are using Jive to communicate information, drive change, share ideas as well as documents and to propel innovation and collaboration internally and externally. For example, T-Mobile has used Jive's social software to replace its entire online support system, transforming customer support into an online community where customers can chat amongst one another and get answers and tips from their peers. Some other Jive users include Live Nation, Toshiba, Life Technologies, Cisco and Nike.
Companies report the following advantages to the social business platform:
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Reduce email traffic
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Improve search functionality
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Use crowdsourcing to drive innovation and solve problems
How do these "jive" with your business objectives?
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The VTLO Team Welcomes Barbara and Kristen
Vitiello Communications Group is growing to meet the needs of its expanding client base. We are delighted to welcome two new members to our team -- consultant Barbara Willis and administrative assistant Kristen Erickson.
 Barbara is a strategic thinker and versatile writer, specializing in healthcare and corporate communications with a focus on planning, executive messaging, channel development and project management. She has broad experience on the agency and client sides. Before joining Vitiello Communications Group, Barbara was a writer and editor in the Global Internal Communications department at Merck. Barbara earned a Master of Arts degree in Media from Montclair State University and a Bachelor of Arts in English Education from Rutgers University.
 Kristen has several years' experience working in the accounts payable department at Brookdale Community College. During her time there, Kristen tailored her organizational and office skills as well as developed a background in accounting. She comes to VTLO with support experience and a desire to learn. She is a recent graduate of Ramapo College of New Jersey, where she majored in Communication Arts with a concentration in Global Communication and Media.
Join us in welcoming Barbara (barbaraw@vtlo.com) and Kristen (kristen@vtlo.com) to our talented team!
And the Winner Is…
VTLO President Jill Vitiello! She was recently named a recipient of Enterprising Women magazine's Enterprising Women of the Year award. "I am honored to be among the other accomplished women selected for this prestigious award," Jill said. "Enterprising Women and its sponsor organizations play a vital role in supporting and providing essential business resources to women entrepreneurs."
Read more
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Upcoming Events
February 19-25
Richelle Feigin, VTLO consultant, travels to India on behalf of Join My Village, the unique partnership between Merck and General Mills to enrich the lives of women and girls in developing countries. See details of Richelle's journey, from Indiana to India, in the March issue of Dialog.
May 14
10th Anniversary Celebration Garden State Go Red for Women® Luncheon
10 a.m. to 2 p.m.
The Palace at Somerset Park 
Somerset, NJ
The Garden State Go Red for Women® Luncheon is ranked among the top 20 (out of 186) Go Red For Women® events in the country and is recognized for its mission-passion, focus on education, survivor involvement and quality. Join Jill Vitiello, who once again is serving on the Garden State Go Red for Women® Luncheon Committee, and the 500 women and men who annually support this event to fund research and education. Call June Mahon, AHA, (609) 223-3727 or june.mahon@heart.org to become a sponsor or purchase tickets.
  
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